# identity.md

## Organization Overview
- **Company Name:** Lull
- **Mission:** To provide award-winning, comfortable, and high-quality sleep solutions, including cooling memory foam and hybrid mattresses, backed by a generous trial period, lifetime warranty, and excellent customer trust.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Serves a significant customer base, trusted by over 50,000 reviewers.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Leadership information can be found at [https://lull.com/pages/founders](https://lull.com/pages/founders).
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to customer satisfaction, product quality, and a positive sleep experience, emphasized by extensive trials and warranties.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a direct-to-consumer retailer of mattresses, offering free shipping, extended trials, and lifetime warranties to ensure customer confidence and convenience.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.